The day is here and it’s finally time to redesign your website. Your website is critical for your business and it’s typically the first impression a potential client will have of you. You’ve got your custom web developer, written out all of the content and now it’s time to consider the imagery. Images can be a powerful type of content that will enhance the user’s experience on your website. At the highest level, images help your visitors connect and feel comfortable on your site. Since 65% of the population describes themselves as visual learners, you have to plan for people who want to look at pictures instead of reading words when you tackle a website design project. So, the photos you choose to run with on your site should be custom and representative of your brand.
With that in mind, here’s the list of the 4 kinds of images you’ll need when launching or redesigning a website.
1. HERO IMAGES
The hero image is the featured photo on the home page of the website that is placed front and center. These are also typically placed on the top of each primary page of the website as a banner. Since this is the first visual the potential customer has of your services, the photo should present the most important information and is often accompanied by text and a call to action.
2. PRODUCT PHOTOS
When your product is a tangible item such as a burger, bike or a backpack, what you make needs to be featured on your website constantly and consistently. Consumers expect to know how a product looks from multiple angles before choosing to make their purchase. If you’re selling a service, this can apply as well. For instance, a contractor who specializes in tile work, could show before and after images of a backspace installation. The more appealing the photo of your service or product is, the more likely someone is to work with you or put that product in their shopping cart.
Whether you business is a service or it’s a product that your company provides, it’s the people behind the scenes that make it all possible. We all like to know who we’re working with and who we are buying from which is why it’s essential to include head shots of the key members of your team. In recent studies, it’s been found that website users spend 10% more time viewing portrait photos than actually reading the biographies even though the biographies consume much more space.
Keeping the head shots current on the About US and Contact Page current helps to put a face to the name and humanize your company because potential customers are just as interested in who you are as what you do.
4. SERVICES PHOTOS
When the business you’re in is a service and you’re product is an intangible one, you’ll need to find creative ways to show off what you do. If you’re a lawyer or realtor, for example, you’re product is you and your professional expertise so you’ll the photos to feature you working with your clients and your team. If there’s a process involved, break it down, and feature that process in photos so potential clients can see behind the scenes of your services.
Studies show that we process visuals much faster than text and not only do we process images more quickly but we also retain much more information when it’s transferred to us visually. The most important factor to consider when pulling together a photography shot list for a new or redesigned website is that users pay attention to information-carrying images. So, the more professional and compelling your site’s photography is, the more business you’ll conduct over time.