Recently, I wrapped up a multi-day assignment for Manheim Auto, photographing several locations throughout the Midwest, East Coast and much of the Southern states. Working with our Art Director, the goal was to illustrate a day in the life on the auction floor as well as the fast-paced action that happens during each sale day. Manheim has locations throughout the North America, Europe, Asia and Australia and is the largest wholesale auto auction in the world. Each location differs from the next and the goal of this shoot was to emphasize their innumerable offerings and personable customer service that is available at each auction.
There is so much going on once on the auction floor, from the drivers making their way into the lanes, auctioneers talking a mile a minute, buyers competing for the best deal, the middle men and women mediating each sale. It’s loud, it’s busy, it’s totally entertaining and the personalities are as big as the sale itself.
Photographing these assignments for Manheim is a contrast to any event I have ever covered and the corporate marketing materials I have worked on but the end game is similar. Capture the overall vibe including the non-stop action and collaboration.