UPSCALE YOUR WEBSITE WITH PROFESSIONAL PHOTOGRAPHY

UPSCALE YOUR WEBSITE WITH PROFESSIONAL PHOTOGRAPHY

UPSCALE YOUR WEBSITE WITH PROFESSIONAL PHOTOGRAPHY

Tips for Clients

Team Portraits
Business Branding
Corporate Headshots

 

Building an engaging website takes time and experimentation. We know as our website here at Tori Soper Photography is always a work in progress.

Between creating blog posts such as this and updating our photo galleries with recent images, maintaining this aspect of our online presence is definitely a commitment and one that has consistently produced results.

With that in mind, here’s a few tips on how we, as Chicago’s leading commercial photography team, can help you create visual content that tells the story of who you are and what you do.

 

AS CONSUMERS WE ARE VISUAL LEARNERS

Most people would categorize themselves as visual learners and this directly affects the way the audience interacts with a website. If the site lacks visual points of interest, viewers will just scroll through and leave the site in a matter of seconds. This creates a higher bounce rate which Google is not a fan of. We’ll get into this in a bit more detail below.

On the other hand, if there is original visual content  including professional photography highlighting your team, products and and the services you offer, you’ll grab your audiences’ attention which will encourage them to spend more time checking out how you can help them solve the problem they are working on.

Here’s an example for you. We all like to place a face to the name. Home buying is an incredibly long and sometimes personal process. We are opening up our finances to a mortgage officer and Realtor in addition to divulging our hopes and dreams as we consider investing our savings into a new home. Having online reviews from past buyers is a huge benefit but having a professional headshot that conveys your authenticity and openness is a must. People trust what they know.

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Using professional photography to highlight your team and leadership.

KEEPING UP WITH THE NEW

Back in the early ’90’s, when the internet was beginning to make it’s way into our daily lives, websites were a basic four-color scheme with various fonts and copy and maybe some clip art. We’ve evolved from this elementary approach and now have the ability to add video, animation, and professional photography.

The technology moves fast and in order to stay attuned to our customers, we need to keep a pulse on how they expect to experience our digital marketing. Whether it’s our social media profiles, e-mail signatures or most importantly, our website, consistently enhancing our branding through professional photography is one way to keep our audiences engaged.

Ensuring our website is fast to load, has new content, is up to date stylistically and effectively uses visuals along with written content shows our audience that we are listening to them and care about their online experience with us.

“It’s important to remember your competitor is only one mouse click away.” -Douglas Warner III, Former CEO, J.P. Morgan Chase 

CONTENT IS KING

There is this little company named Google. Perhaps you are familiar. They are the leading search engine in the United States carrying close to 70% of the market as I write this. Google and it’s competitors rely on content to understand what your website is about.  It’s much more complicated than that of course and mastering SEO does involve some magic fairy dust and crossed fingers but it pretty much comes down to, in the words of Bill Gates, “content is king.”

With high-quality written content, your website can attract an audience. With fresh, high-quality visuals including professional photography, you keep your audience. Take this post for example. Of course it’s incredibly well written and you’re on the edge of your seat but if this post were only words on a page, you might just scroll through quickly. Adding in the photos illustrating the services we offer, including corporate headshots, on-location portraits and business branding, tells you everything you need to know about what we do. I might add we cover corporate events, too but that’s a story for another day.

Words are tools. Professional photos are tools. Use them wisely on your website to showcase your talent, engage your audience, keep your content fresh amd capture the best of your brand.

Chicago-corporate-photographer
Chicago-corporate-photographer
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Chicago-corporate-photographer
Chicago-corporate-photographer

Our corporate headshots are great for teams and we make it convenient for you by conduction sessions at your office. 

BUILDING RELATIONSHIPS THROUGH CONTENT

We all tend to be fans of what is familiar, what we know, what we have access to. By telling your brand story with professional photography, your website gives insight into your process, your services, your people and most importantly the passion that keeps the doors open and the lights on.

For all of the written content that has been carefully created for our websites, we can give even more insight by visually illustrating this. Photograph your people doing what they do, working in teams, brainstorming storyboards, having a great time together as they develop new ideas that benefit your clients. Showing these behind the scenes images, a day in the life of your team is what is called branding photography or corporate lifestyle photography. These images are great for home and services pages within your website.

The must have About Us page should show your off the leadership and team at its’ best. Our location portrait sessions feature our clients in their home or commercial office, outdoors, really anywhere that will help us create a background that is interesting. The other popular option is corporate headshots. In this case, we provide a color backdrop and can also provide custom backdrops if that might do the trick for your team.

As Chicago’s top commercial photography team, we’re pros at helping our clients develop image libraries that upscale their brand. When you’re ready to take the next step and create images that capture you as a leader in your industry, we’ll be ready! For more information on our services, rates and for a custom proposal, please get in touch!

Three Reasons To Hire A Make-Up Artist for Your Photo Session

Three Reasons To Hire A Make-Up Artist for Your Photo Session

TIPS FOR CLIENTS

WHY WE RECOMMEND HAIR & MAKE-UP STYLING

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With 20 years in the business of commercial photography here in Chicago, we’ve focused on providing the best in corporate headshots and on-location portraits and we are big advocates of using the professional services of hair & make-up stylists.  Here’s our take.

BETTER RESULTS

We have one chance to make a first impression and being the visual people that we are, we are always taking note of appearances.

Make-up artists are pros at making you look like you’ve had the best day. Even if you’re not one to wear make-up or just think you won’t need it, remember, the camera sees us differently than we see ourselves.

The lighting we use for our corporate headshots and portraits though soft and flattering can emphasize inconsistent skin tones and the oils that collect on our face. The hair & make-up artists we’ve partnered with are experts at identifying how this lighting affects our subjects and they use their experience and artful techniques to smooth skin tones and help you achieve a polished and professional image.

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Tools of the trade. 

Onset at one of our corporate photoshoots. 

BE MORE CONFIDENT

So many of us are not the biggest fans of having our photo taken. Maybe you’re one of the lucky ones that is a natural but most of the clients that we’ve worked with benefit from a bit of coaching and a boost of confidence during their headshot sessions. Having a professional make-up artist to help you get ready, give some feedback on wardrobe and be there on set to help you achieve absolute brilliance is a confidence builder for sure.

You’re job while you’re with us is to focus on showing us your best self through the poses we coach your through and finding the the most authentic expressions that are both inviting and compelling.  Feeling a little pampered and walking into your headshot session primped and powdered can make you feel a little empowered. Hurray for that!

“A portrait is not made in the camera but on either side of it.”
— Edward Steichen

IT’S THE BEST INVESTMENT

Next to investing in your professional headshot with us, that is. It’s really a story about value.  You’ve decided that updating your corporate headshots and personal branding is a priority so take the next step and treat yourself and your team to a little pampering and ensure that you look more polished and professional than your competition.

And remember, these professional portraits can be used in so many ways and on so many platforms.  From websites to social media profiles and email signatures, you name it. You’ll be able to get so much mileage out of your headshots so consider this another investment in yourself and your team.

Chicago Portrait Photographer

Making magic on set for another team headshot session. 

HOW CAN WE HELP?

Do you have questions about how we are handling photoshoots during the time of Covid-19? Great question and we have an answer for that. Keeping our clients and crew safe is our number one priority and we’re taking steps to ensure that we protect all of us. To learn more, please click here

Any other questions about this article or to check into rates and availability, please get in touch!

 

 

Event Photography Highlights from the 2019 NEA EXPO

Event Photography Highlights from the 2019 NEA EXPO

We recently returned from Scottsdale, Arizona where we were the official event photographers of the National Eczema Expo 2019 Annual Meeting. This is the second year we’ve been asked to cover the conference and it was three full-days of key note sessions, panel presentations, exhibitors, kids’ camp, pool parties and more.

The National Eczema Association is the leading resource for 30 million Americans that are living with eczema which causes the skin to become red, itchy and sometimes enflamed. Though eczema is common and often times mild, in many instances it can become very severe and difficult to manage.

Through the annual EXPO, the NEA brings together a community of medical researches, patient advocates, medical providers, patients and their families in order to educate, encourage and create a safe space for unhiding eczema.

 

 

The EXPO greeted the 400 registered attendees with spritzers, plenty of EXPO swag, a fantastic view of the 27-acre resort against a backdrop of the McDowell Mountains and educational seminars by some the leading doctors in the industry. 

On the exhibitor floor, attendess were able to meet with medical teams working on the latest treatment for eczema and check out some of the newer therapies including acupuncture sessions and massage. Of course, to keep the fun going between the support group sessions and the breakout meetings, they threw in a photo booth for those family and friend group shots.

 

Multi-day conferences can take their toll on our bodies so to keep things on the healthier side, the EXPO offered allergen free snacks, early morning yoga, water aerobic classes, spa treatments and plenty of time to check out the 10 swimming pools, high-speed waterslide and 45 waterfalls.

While the adults attended seminars and breakout sessions, the kids got to hang out at EXPO camp where the little ones had a chance to check out the wildlife and their older siblings took part in vision boarding, skin care tutorials and question/answer sessions with medical experts.

The last night was the closing bash where it was time to play dress-up, grab a cocktail and get on the dance floor to show off some moves. As event photographers, we’re big fans of DJ mixes, disco lights and dancing and love to get right into the middle of the mix to cover the energy.

 

This years’ theme was #unhideECZEMA which emphasizes body positivity and helped to create a space where attendees were able to share their experiences living with eczema and how it has affected their lives. This was an empowering, kid-friendly, educational and fun conference to photograph and we’re looking forward to photographing the event next year in Orlando!

 

 

 

 

More Tips For Partnering With Your Event Photographer

More Tips For Partnering With Your Event Photographer

In the previous post, we laid out the beginning steps for partnering with an event photographer to cover annual meetings, conferences, trade shows, galas and other special events. Here, we’ll wrap it up with the final steps that will help you work with your photographer in capturing the best of your event. 

STEP 4: CREATE A BRIEF

Create a brief that includes an outline of your event schedule as well as the following list of items:

  • Event schedule: Sequence of events
  • Location(s)
  • People and places

We’ll need to know the start time of the event and will plan to arrive earlier in order to touch base to go over any loose ends. We’ll also need to know the sequence of the events throughout the day. If the conference is at a hotel, please include the room numbers and session names we need to cover as well as their start and end times. And always be sure to confirm the address(es) with your event photographer as there are several Hyatts and Hiltons in each major city such as Chicago. We will be photographing each keynote, presenter and panel however if there are VIP’s at the event that will only be attending, give us a heads-up. If you’d like some candid coverage of them, we’ll need to know who they are so we can pull up their online profiles and identify them during the event.

STEP 5: CONSIDER THE EVENT SET-UP

Think about what furniture, settings, props and lighting you’ll use for the event. Keep in mind the height of the speakers if they’ll be presenting at the podium. I have seen a few vertically-challenged presenters being dwarfed by the podium, which makes it very difficult to capture them and this is something that could be easily prevented by making an apple box available. 

Stage lighting is also critical to the quality of the photos we deliver. There have been several instances when we’ve worked with our clients to tweak the stage lighting in order to fully light the presenters and panels because the “stage wash” that was being used was unflattering and created excessive contrast on the speakers. Since we do not want to use our on-camera flash during presentations as it can be obtrusive, we’ll want to make sure we test this prior to the event launch.

 

 

STEP 6: GO OVER ANY ADDITIONAL NEEDS

Are you looking to offer corporate headshots at your conference or tradeshow? It’s a fantastic way to bring attention to your brand and send home attendees with a gift that they’ll value. To find out more about high-volume headshots, click here.

If you only need a few headshots of the staff, we can arrange to bring in lighting or use available light at the venue. In each case, we’ll want to be sure we have an advance notice so we have the proper equipment, scout out the best spot for set-up and nail down the timing. 

We hope this list of ideas will help you to organize your event and gives you a heads-up on how you can work with your photographer to make sure they capture the best of your event. If you have questions or suggestions, feel free to get in touch! We have over 20 years of experience covering trade shows, conferences, meetings, galas, and more so we’d be happy to help!

 

Essential Steps For Partnering With Your Event Photographer

Essential Steps For Partnering With Your Event Photographer

Hiring an event photographer is an important step toward promoting your brand, your business and your professional organization. Event photography involves capturing the key elements of each unique occasion including collateral and signage, keynote speakers, panel presentations, audience engagement, networking, receptions, dinners and more. As experienced photographers, we understand the key aspects of your messaging are illustrated throughout each occasion and know how to capture the images and moments that make your conference, meeting, convention and trade show a must-attend event.

In planning an event, an integral part of the process is identifying and working with a professional photographer who really knows their stuff and someone you can work with to get results that exceed your expectations.

In this post, we’ll take a look at some of the most essential key elements of hiring an event photographer so that you will know what to do to get started.

 

STEP 1: DETERMINE HOW THE PHOTOS WILL BE USED

Think about how you intend to use your images and what you want them to accomplish. Will you be using them to highlight featured speakers during the event for social media? Will the images be used to market the event for the years to come or is the photography coverage meant to simply document the event?

By communicating this with us at the beginning, you’ll ensure we’re both on the same page and we’ll shoot the kind of event images you need. 

STEP 2: BEGIN WITH THE END IN MIND

If you are not quite sure yet what you want to use your photos for, look through this list and see which ones seem most applicable.

Marketing content– You may want to use your event photos for a number of marketing opportunities. List these below the heading marketing collateral. 

Newspaper/magazines– Newspapers, magazines, and other types of publications all have specific criteria for photos including size specifications and submission deadlines. Some careful planning with us will make sure you pass along images that are optimized for their specific format.

Image Libraries– If you are building a photo portfolio of your services and/or products, hosting an event is a fantastic way to add to your library. Capturing the interaction between your products and people is a great way to get the word out about who you are and what you do.

Social media content– We all post photos to Facebook, Twitter and Instagram in order to increase followers, likes and leads. We can arrange to make photos available to you as the event is happening.   For example, as your keynote speaker is presenting, you’ll receive a handful of shots via text message to use on your social media feeds. It’s difficult for us to see a well-executed event that uses cell phone photos to highlight their speaker presentations, panels and networking. Trust us, we’ve got this and our images will look fantastic on your feed.

Poster and banners– If you are wanting to capture moments to use in large posters and banners or other print media, you’ll want to give us a heads-up. We may want to adjust the sizes and dimensions of the final images we submit to accommodate your needs.

Online websites and blogs- If your goal is to create content for your websites or blogs, we’ll want to make sure you have access to images that are not only sized for print but also optimized for web use. Photos, if not sized properly for websites, can seriously slow down your site and when your site is slow, your bounce rate increases drastically. We’ll make sure to save a second set of the final images specifically for the web, ensuring that they are optimized to keep your visitors coming.

STEP 3: ACCESSING THE EVENT IMAGES

If you plan to put out a press release or use images for your social media feeds as the event is going on, you’ll want to give us a heads-up.  We can upload images to Dropbox or what’s even faster, we’ll shoot over images for you via text. Just keep in mind, magazines and newspapers are particularly picky about meeting deadlines and they rarely have time to wait. Together, we can make it happen.

Stay tuned for the next blog post when we’ll wrap up the key elements for partnering with us for your event photography needs. In the meantime, please visit on us Instagram and check out our favorite event images. 

Drive Traffic To Your Tradeshow Booth By Sponsoring Headshots

Drive Traffic To Your Tradeshow Booth By Sponsoring Headshots

We’ve been bringing our mobile headshot station to our clients for years and now we are thrilled to offer high-volume, trade show headshots, conferences, conventions and annual meetings. This is a phenomenal gift to give since everyone needs a professional headshot for PR and marketing, websites and social media profiles.

 

TRADE SHOW HEADSHOTS

THE BEST GIVE AWAY AT A TRADE SHOW, CONVENTION OR CONFERENCE
Let’s face it, branded pens, stress balls, tote bags, stickers, mints and USB drives can be expensive and rarely get people talking. But a stunning, professional headshot is a high value gift that people can actually use and it’s a fantastic way to make sure that people don’t forget you. 

THE ULTIMATE TRAFFIC DRIVER
Trade show attendees will be be lining up at your booth to get their portraits taken for sure. Everyone knows the value of a great headshot and the convenience of having the chance to get one taken for free will bring potential clients to your booth so you’ll have a chance to introduce yourself and your brand.

HIGH-VOLUME PORTRAITS

MULTIPLE BRANDING OPPORTUNITIES
In every part of our process, we subtly introduce your messaging. The web galleries that attendees view their images on use your branding. The screens that plays slideshows of the days’ headshots include your advertising and the email that everyone receives once they select their headshot that includes your logo.

ORGANIC LEAD CAPTURING
You’ll receive accurate contact information for each attendee that has their headshot taken at the photo booth. As participants select the photos they like, they’ll enter their email address to receive their images. Another chance for you to reinforce your brand and collect quality leads.

We’ll bring you exactly what you need: increased traffic, extended interactions, and informative lead captures that will bring you an unbeatable return on your investment.   For more information, click here.