The Website Redesign Shot List | 4 Must Have Images

The Website Redesign Shot List | 4 Must Have Images

The day is here and it’s finally time to redesign your website.  Your website is critical for your business and it’s typically the first impression a potential client will have of you.  You’ve got your custom web developer, written out all of the content and now it’s time to consider the imagery.  Images can be a powerful type of content that will enhance the user’s experience on your website.   At the highest level, images help your visitors connect and feel comfortable on your site. Since 65% of the population describes themselves as visual learners, you have to plan for people who want to look at pictures instead of reading words when you tackle a website design project.  So, the photos you choose to run with on your site should be custom and representative of your brand.  

 

 

With that in mind, here’s the list of the 4 kinds of images you’ll need when launching or redesigning a website.

1. HERO IMAGES

Chicago-Commercial-Photographer

The hero image is the featured photo on the home page of the website that is placed front and center.  These are also typically placed on the top of each primary page of the website as a banner.   Since this is the first visual the potential customer has of your services, the photo should present the most important information and is often accompanied by text and a call to action.  

 

2. PRODUCT PHOTOS

Chicago-Commercial-Photographer

When your product is a tangible item such as a burger, bike or a backpack, what you make needs to be featured on your website constantly and consistently.  Consumers expect to know how a product looks from multiple angles before choosing to make their purchase.  If you’re selling a service, this can apply as well.  For instance, a contractor who specializes in tile work, could show before and after images of a backspace installation.  The more appealing the photo of your service or product is, the more likely someone is to work with you or put that product in their shopping cart.                                  

 

3. PORTRAITS

Chicago-Commercial-Photographer

Whether you business is a service or it’s a product that your company provides, it’s the people behind the scenes that make it all possible.  We all like to know who we’re working with and who we are buying from which is why it’s essential to include head shots of the key members of your team.  In recent studies, it’s been found that website users spend 10% more time viewing portrait photos than actually reading the biographies even though the biographies consume much more space.  

Keeping the head shots current on the About US and Contact Page current helps to put a face to the name and humanize your company because potential customers are just as interested in who you are as what you do.

 

4. SERVICES PHOTOS

Chicago-Commercial-Photographer

When the business you’re in is a service and you’re product is an intangible one, you’ll need to find creative ways to show off what you do.  If you’re a lawyer or realtor, for example, you’re product is you and your professional expertise so you’ll the photos to feature you working with your clients and your team.  If there’s a process involved, break it down, and feature that process in photos so potential clients can see behind the scenes of your services.

 

Studies show that we process visuals much faster than text and not only do we process images more quickly but we also retain much more information when it’s transferred to us visually.  The most important factor to consider when pulling together a photography shot list for a new or redesigned website is that users pay attention to information-carrying images.  So, the more professional and compelling your site’s photography is, the more business you’ll conduct over time.  

Spring Marketing Campaign | Portraits for COD

Spring Marketing Campaign | Portraits for COD

It has been way too long since I’ve had a chance to swing by the blog to do some updates.  Lucky me, I was asked by a client to do some traveling to various cities south and east of Chicago to shoot corporate lifestyle in the last months of 2016 so that kept me super busy though December (fill you in on those travels on a blurb to come). By the time I came up for a little air, I needed some time to binge on Netflix and check off some novels on my Good Reads list.  But now it’s time to get to it.

The last thing I shot prior to this travel assignment was for the College of DuPage, which is the largest community college in the state.  I’ve been working regularly with their marketing and communications team for the last 2 years or so and am always happy to get their call.  The assignments normally revolve around a series of environmental portraits of students who have made the most of their time at COD and then we catch them doing what they do.  We’ve worked in the computer labs, architecture classrooms, welding facilities, professional kitchens, hospitals and local fire departments.  Incorporating the students’ work space into the shots helps to tell their success stories more than a standard headshot and a few lines of text. 

It’s always a pleasure to meet with the students and talk to them about their plans, especially those who are returning to school in hopes of making a career change as I can relate.  After years of working at a staffing agency, I decided it was time to try to do my own thing and I thought photography would be a challenge and continually keep my interest.  I was enrolled at Columbia College in Chicago for a few studio lighting classes, learned as much as I could and started assisting around town.  Getting myself back into school was the first step in making the big change and kudos to anyone who takes those same chances.

Chicago-Portrait-Photographer

Here we are working in the nursing lab at Elmhurst Memorial Hospital.  Every day, every location, every subject looks a little different than the one that came before it which definitely keeps us on our toes. This project took us from the COD campus in Glen Ellyn to Elmhurst Hospital, over to Old Orchard Mall where we were treated to a fantastic lunch at Roka Akor and back to the campus library.   Looking forward to more of these kind of assignments in 2017 for sure.

On the Road for Manheim Auto Auctions

On the Road for Manheim Auto Auctions

Recently, I wrapped up a multi-day assignment for Manheim Auto, photographing several locations in the Chicago area as well as Milwaukee.  Working with our Art Director, the goal was to illustrate a day in the life on the auction floor as well as the fast-paced action that happens during each sale day.  Manheim has locations throughout the North America, Europe, Asia and Australia and is the largest wholesale auto auction in the world.  Each location differs from the next and the goal of this shoot was to emphasize their innumerable offerings and personable customer service that is available at each auction.

There is so much going on once on the auction floor, from the drivers making their way into the lanes, auctioneers talking a mile a minute,  buyers competing for the best deal, the middle men and women mediating each sale.  It’s loud, it’s busy, it’s totally entertaining and the personalities are as big as the sale itself.

Photographing these assignments for Manheim is a contrast to any event I have ever covered and the corporate marketing materials I have worked on but the end game is similar.  Capture the overall vibe including the non-stop action and collaboration.

Next round, Houston, Texas.  3 locations in 2 days with 95 degree heat in August.  Bring it!

Retouching for Corporate Headshots and Environmental Portraits

These days, it’s critical to have an awesome portrait that reflects confidence.  With social media sites like Twitter and Facebook as well as LinkedIn and company websites, the on-line profile essentially replaces the business card.  We have one chance in the online world to make a fantastic, first impression and having a stellar portrait is a great start.

Corporate headshots and environmental portrait photography are commercial assignments I do with regularity so it helps to have a system in place for retouching the portraits as the post-production process can be very subjective.

Typically, if time allows, my subjects have a chance to select their hero headshot immediately after their session and give me a heads-up on any specific retouching they would like me to do and the requests, as you can imagine, are always pretty consistent.  Make me younger and thinner.  Of course, I’m more than happy to oblige though I do tend to believe that we earn those grey hairs, the few extra pounds and the lines that show that we have been living our lives to the fullest.

When we have multiple portraits to do and are running low on time, I edit the images and upload between 3 to 5 of the best headshots of each person into a web gallery where the client can take their time in making their final selections.  Once I receive their picks, it’s showtime and I have a process that is incredibly effective and produces portraits that are engaging, confident and clean.

Take a look at the before and after samples below and move the slider to see the improvements that are made with retouching.  

  • Before-
    After-
    Before After
  • Before-Whiten Eyes & Remove Shine
    After-Whiten Eyes & Remove Shine
    Before Whiten Eyes & Remove Shine After
  • Before-Skin Smoothing & Teeth Whitening
    After-Skin Smoothing & Teeth Whitening
    Before Skin Smoothing & Teeth Whitening After
  • Before-
    After-
    Before After

As seen in the samples above, the changes simply enhance the image as opposed to completely changing it except of course in the last example where the background color was modified to match the subjects’ suit jacket.

The retouching for corporate headshots and environmental portraits that I apply are for the purpose of making each subject look their best so I do stay away from making drastic revisions that we see so much of these days.  Simple fixes make us look like our genuine and best selves.

Keep in mind also that although there are plenty of fixes that post-production can provide, there are also a few simple things you can do to look your best for your corporate headshot or environmental portrait as well.  This previous post was written with corporate portraits in mind however many of these guidelines apply to environmental portraits as well so check them out.